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Left 4 dead pills9/5/2023 “I am deeply sorry.” “This was a major breach of trust.” One written nearly 40 years ago, when a deadly crisis gripped America. “The backlash over the ad was immediate” To rebuild trust, corporations in trouble follow a familiar script. How do companies regain public trust after something goes seriously wrong? We looked at how Tylenol responded after someone inexplicably spiked its pills with poison in the 1980s.
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